Company Profile
Founded in 2016, as a sports entertainment agency, Sports One focuses on marketing and sponsorship activation, IP development, events management and promotion, sports agency, consulting and merchandising.
Sports One has reached cooperation with brands such as JING Brand, JNC Group, Beijing Investment Group, Tsingtao Brewery, YangHe, NBA China and Volleyball World. We have exclusively operated the National Men's Basketball League(NBL) in 2016 and 2017, Nanchang International Marathon, Changsha International Marathon and Changde International Marathon. At present, we have cooperated with over a hundred sports resource and brand in China.
Sports One has consistently pursued the organizational culture of development, attentiveness, innovation and persistence. Exploring the edges and innovation opportunities for growth, Sports One devotes to building the No. 1 sports entertainment brand in China.
In basketball section, Sports One acquired the business rights of NBL, including the rights of business developments, marketing promotions, brand promotions, public relations and merchandising. As the exclusive business operating partner of NBL, our teams have targeted and initiated a series of entertaining and commercial promotions. After two seasons of promotion, NBL has been broadcasted on CCTV 5，local TV stations and online platforms. The league has also reached strategic cooperation with multiple media such as CCTV Sports, Sohu Sports and OSports Photo Agency.
In the 2017 NBA China Game, Sports One contributed to the cooperation between JNC Group and NBA China as the marketing agency for JNC, and we provided diversified sports marketing services for our client. It is the first time that a Chinese liquor brand has been inducted to a global iconic sports events such as NBA. Fans have experienced the charm of combining the brand and the game in events such as the sponsoring events with NBA stars' attendance and NBA fans meeting.
In volleyball section, our team and the Volleyball World reached an agreement on partnership in 2017, and successfully acquired the business development rights and interests of China Volleyball League 2016-2017 and the Chinese Volleyball All-star Game 2017.
In marathon section, our team has completed the business operations and promotions for Changde, Changsha, Nanchang and Yinchuan International Marathon, and ensured the successions of these events since 2016. Under our operations, Changsha and Nanchang International Marathon has been promoted as Bronze Label Road Races by IAAF and Gold Label Road Races by CAA. As of 2019, Sports One has reached partnerships with more than 30 marathon events including Jilin, Lanzhou, Shijiazhuang, Wuxi and Xuzhou International Marathon.
In sports events business section, the company has taken the advantage of the diversified sponsorship system and has built a solid business cooperation platform for several events. Based on resources and requirements from our clients, we provides sports marketing solutions for dozens of sponsors, such as ALPS, CMB, Huarong Xiangjiang Bank, Huawei, Jiangling Motors, Jiangxi Air, JING Brand, LiNing, Meizu, Midea, Rigorer, Tsingtao Brewery, Yanghe and etc.. In order to improve the overall value of the game, our team has provided various solutions for player incentive mechanism, event promotions, on court advertising and overall atmosphere. We also provide consulting services for event organizers.
