EVENT IP DEVELOPMENT
We develop independent sports IP events with great concentration, based on our deep insights into the entertainment market and the crossover of sports and entertainment. By integrating sport events, theme activities, entertainment packaging, media communication, derivatives and various resources, we devote to create IP events with market appeal, and provide consumers with highly ornamental and participatory contents.
In August 2016, after 2-month preparation, our team accomplished the first All-star Game in the National Basketball League history, which was held in Hefei, Anhui province. The match was supported by the Chinese Basketball Association and the Sports Bureau of Hefei City, attracting more than 9,000 spectators to the event, which was broadcast live by cctv-5.
The 2016 NBL All-star Game includes a combination of technical skills, a three-point competition, a Slam Dunk contest, and a full all-star game, all of which have created the NBL all-star event. In the event design, the team strives to innovate in the competition and packaging, and make the game more interesting and entertaining, such as organizing over-the-counter basketball carnival, adding midfielder buzzer-beaters shooting to the three-point contest, design a featured 5V5 section for foreign aid only, etc.. Many of them realized the historical breakthrough.
